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Our commitment to our customers is everything - whether that is to provide the best beer experience in the comfort of your own home or to protect your privacy and the security of your personal data.
Who are we?
PerfectDraft UK Limited
Bureau, Fetter Lane, London, EC4A 1EN, England
Company number: 08118833
ICO registration: ZA166839
What personal data do we collect?
We only collect what we need to provide you the best experience with our services. That can include information that you give us upon registration, when you purchase an item or when you use the PerfectDraft machine, as well as when you navigate through our websites and/or App or interact with our marketing communications or ads. For more details, click here.
How do we use your data?
We use it strictly for defined reasons like to fulfil your requests; to send you marketing materials and personalised advertising; to analyse and improve our website and app and our business. We may link or combine information that we collect about you from various sources to help ensure a consistent user experience. To learn more, click here.
What rights and choices do you have?
#YourDataIsYours and you are in control.If you no longer want to receive marketing communications from us, simply follow the 'unsubscribe' link in the e-mail we send to you or reply 'STOP' to the SMS we send to you (to opt-out of SMS only).
If you want to exercise your data protection rights, click here.To change your cookie settings and find out more about our use of tracking technologies, click here.
Who do we share your personal data with?
We only share your data when (and as much as) necessary and always in accordance with the defined reasons. We engage with partners that help us run our business (like our delivery partners and payment processors) and with our affiliates, who may use your information in a manner consistent with this Notice. We may also share your personal information with other parties when required by law or in connection with corporate transactions. You can find out more here.
How do we protect your data?
We adopt security measures to protect your data as comprehensively as possible. You can find more here.
How can you contact us?
If you want to exercise your data protection rights, click here.For any data protection related questions: email@example.com
For general queries about our services: firstname.lastname@example.org
We collect and/or receive certain information about you. That can be:
Information you give us
Information we receive from other sources, such as partners we jointly offer services with and to whom you may have given your consent. Social media platforms may also give us information about you if you connect with us through them. This may contain your name, geographic location, age, shopping habits, social media profile information or content you created. We may also combine this with other information to improve our products, services, content, and advertising.
We encourage you to read the privacy statements of other products or services you interact with in connection with us.
Information you give us and/or we collect through the App and the PerfectDraft machine, about how you navigate the App and about the use of your PerfectDraft machine. This may include your geographic location, User ID and Device ID, IP address and internet connection information, pages and features accessed, and details on when and how you use the machine, such as beer brand, volume of beer consumed and available in the keg, and real-time temperature of the keg. It may also include crash data and other diagnostic data from the App and your PerfectDraft machine.
The information detailed in the previous section is used by us in specific ways and in full compliance of the law:
When you give us your consent to:
To fulfil a contract or take steps linked to a contract to:
As required to conduct our business and pursue our legitimate interests, in particular to:
We anonymise and aggregate personal information (a process that results in data that does not identify you) when using it for research or data analysis, testing our IT systems, improving our websites, App and the PerfectDraft machine, and developing new products and services.
For other legal reasons to:
Always in line with this Notice, we may keep your data for:
Other legal requirements may lead us to keep personal information for longer or less time. We will actively review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal or business need to keep it.
For the reasons identified in section 2, we may share your personal information with:
You can rest assured that we'll only disclose your information for the reasons mentioned in section 2 and that your data security is being taken care of, as explained further in section 6.
In relation to our App, we will use commercially reasonable efforts, given the limitations imposed upon us by providers such as Apple Inc. and Google Inc., to clearly disclose what information is collected by the particular app, how it is used, and with whom it is shared. Please note that certain practices are outside of our control, for example, tracking by Google, Apple, or your phone carrier. We are not responsible for the actions of other companies. You should always read and understand these companies’ policies before downloading any app.
In addition to the sharing described in this Notice, we may share information about you whenever you consent to or direct such sharing. For example, if you voluntarily post information to a community forum, such information will be available to the community and may be shared more widely depending on the nature of the forum.
This website is hosted in the United Kingdom. All data collected through the App or the PerfectDraft machine is stored in the EU when connected to the internet within the UK territory.
We may transfer your personal information to partners located in countries other than the one in which you live (but only as necessary for the reasons detailed in section 2), including countries which might not be considered to offer a level of data protection comparable to that of the country where your data has been collected. In such cases, rest assured that we will transfer your data with appropriate measures to keep it safe.
We employ a wide range of measures to protect your data as comprehensively as possible.
In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our partners - who are bound to comply with high security standards for the protection of your personal data - we also secure our operating environment adequately. To protect your data against unwanted access, we employ measures such as encryption of data in transit, access controls, firewalls, among others, and we strive to stay updated to face future challenges. However, the internet is never 100% secure and we cannot guarantee that your information will be absolutely safe from intrusion by others. We encourage you to use strong, unique passwords and never share your account with others.
When you click a link to a third-party site, you will be leaving our site and we don't control or endorse what is on third-party sites.
You have the right to require us to update or correct any inaccurate personal information we hold about you, as well to stop processing your personal information if you no longer wish to receive direct marketing communications from us, in case you have opted in. You also have the right to request us to provide a copy of the data we hold about you or to inform you further about how we use it.
You also have the right, in certain circumstances, to require us to delete your personal information; to object to the processing of your personal information; to restrict our processing; and to require us to transmit your personal information to you or to transfer or have them transferred to another company.
To stop receiving SMS texts, simply text back 'stop' (to opt-out of SMS only). If you no longer want to receive marketing information from us, simply follow the 'unsubscribe' link in the e-mail we sent you. Have in mind that, even if you opt out, we might still send you information related to your account or to a business relationship you may have with us, such as a request you have made about an order or delivery. If you want to exercise your rights or have any comments, queries, or complaints about our collection or use your personal information please click here. Your request will be processed by our team and a response will be provided in writing as soon as possible and certainly within 30 calendar days of the day we received the request. If you remain dissatisfied, you have the right to lodge a complaint with your local authority:
We keep our Privacy Notice under regular review and any changes we may make in the future will be posted here.
This Privacy Notice was last updated on March 13th, 2023 and it is version number 8.
Previous Versions: Version 7; Version 6; Version 5; Version 4; Version 3; Version 2; version 1
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